Reducing Churn: How Dealers Can Protect RMR and Keep Customers Long-Term

For security dealers, churn is one of the biggest threats to recurring monthly revenue (RMR). While attracting new accounts is important, growth depends on keeping your existing customers satisfied and engaged. Emergency24 helps dealers retain accounts through better communication, education, and loyalty strategies—making customer retention a daily priority, not just an afterthought.

Why Churn Hurts More Than You Think

Losing an account doesn’t just mean missing one month of billing. It means losing predictable revenue and investing time and money into replacing that customer. For most dealers, it costs far more to gain a new account than it does to keep one. Protecting your base is critical to protecting your bottom line.

Stay Top-of-Mind With Proactive Communication

Strong communication builds trust—and trust keeps customers from shopping around. Emergency24 equips dealers with:

• Automated Reminders: Use the dealer portal to schedule test alerts, service notices, and renewals.
• Two-Way Text and Mass Notification: Keep clients informed during service issues or alarms.
• After-Hours Answering: Our branded answering ensures your customers reach a knowledgeable rep, even outside your business hours.

These tools help you stay visible, responsive, and reliable—three keys to stronger relationships and lower churn.

Want to see how Emergency24 helps you strengthen client relationships?

Call 800-800-3624 to schedule a consultation and get a full walkthrough of our dealer tools.

Educate to Increase Satisfaction

Customers who understand their systems are more likely to stay loyal and engaged. Emergency24 helps you:

• Promote regular system checks and self-service troubleshooting
• Share tips on false alarm prevention, feature usage, and emergency readiness

Dealers who take time to educate customers see fewer service calls and stronger long-term satisfaction.

Use Loyalty to Drive Retention

Retention grows when customers feel recognized. Consider strategies like:

• Referral Rewards: Let happy customers bring in new ones
• Anniversary Outreach: Send a thank-you or small gift on service milestones
• Exclusive Offers: Give long-term customers early access to upgrades or features

These simple touchpoints help customers feel valued and give them fewer reasons to leave.

Spot and Respond to At-Risk Accounts

Emergency24’s dealer portal lets you catch churn risks early. You can:

• Monitor account activity to flag missed payments or support issues
• Automate follow-ups after service visits or false alarms
• Send surveys to get honest feedback and identify gaps

Dealers who act early on warning signs can resolve concerns before they turn into cancellations.

Deliver Consistently Strong Service

Nothing replaces reliable support. Emergency24 backs dealers with:

• 24/7 Technical Support and Central Station Redundancy
• Clear, timely communication during alarm and service events
• The flexibility to tailor monitoring services to client needs

When customers trust their security provider to deliver, they stay.

Make Retention a Company-Wide Focus

Retention isn’t just a job for one department. It should shape how your team communicates, follows up, and handles every interaction. Emergency24 offers training, resources, and marketing support to help dealers embed retention into daily operations.

Give Customers More Control

Today’s customers expect convenience. Emergency24 supports that with:

• An intuitive dealer portal to manage accounts and automate outreach
• Mobile tools for end users to view history, adjust notifications, and get support
• Smart integrations for video verification, remote arming, and more

Making systems easier and more useful gives customers more reasons to stick with you.

Track What’s Working

Set retention goals and track progress with metrics like:

• Churn Rate: Accounts lost over a set period
• Customer Lifetime Value (CLV): Revenue generated over the life of an account
• Referral Rates and Engagement: Who’s sharing your service and how often they use your tools

These KPIs can guide your strategy and help you refine your approach over time.

Protect Your Revenue by Keeping the Customers You Already Have

Retention isn’t just smart—it’s essential. With Emergency24’s support, you can reduce churn, improve client satisfaction, and strengthen your RMR. Call 800-800-3624 to learn how to turn retention into a lasting advantage.